From Luxury Moments to Real Connections
How our storytelling-driven content strategy highlighted the artistry — and authenticity — behind Soco 36 Events.
THE BRIEF
Soco 36 Events is known for curating luxury weddings that feel as effortless as they look. Our goal was to bring that same energy online — capturing not only the beauty of the events themselves, but the heart, humor, and humanity behind the team that makes them happen.
We developed a content strategy blending cinematic visuals with authentic, mic’d-up behind-the-scenes storytelling. The result was a social presence that felt both aspirational and deeply real — showcasing the creative chaos, emotional moments, and unmatched connection that define Soco 36’s approach to planning unforgettable celebrations.
The Results
Increase in average video views across Instagram and TikTok within the first month
+148%
Average engagement rate across short form content
9.6%
Growth in overall account reach after implementing new content strategy
+42%
We built Soco 36’s content plan around dual storytelling — part luxury showcase, part human narrative. Our team captured cinematic visuals highlighting the details, design, and atmosphere of each event, then layered in authentic, unscripted mic’d-up moments that revealed the real personalities and passion behind the team.
From strategy to filming and editing, every piece of content was crafted to reflect the full story of Soco 36 Events — not just what they create, but who they are.
By showcasing both sides — the polished and the personal — we helped transform Soco 36’s social media into a space that celebrates expertise, emotion, and the art of connection.
