To elevate That’s Life Photo Co.’s presence in New York City, Creo Social implemented a social-first strategy designed to maximize visibility, engagement, and brand authority. We leveraged trending hashtags, popular sounds, and short-form Reels to tap into the current social conversation, while optimizing posts by time and location to reach audiences when and where they were most active.

Our team created diverse content formats — from quick behind-the-scenes clips to high-quality photography showcases — ensuring a mix of visually compelling and shareable material. To amplify reach, we strategically aligned content with major NYC cultural and sporting events, including European football summer tours, the US Open, local festivals, and other high-traffic happenings, connecting That’s Life Photo Co. to moments that matter to their audience.

By combining trend-driven social tactics with event-based content targeting, we were able to increase brand visibility, build awareness, and engage a growing community of New Yorkers eager for creative photography services.